Digital communications refers to any medium we create that is digital in nature e.g. corporate presentations (PowerPoint & web format), animated videos, sales presentations, conference presentations, email, phone calls, video conferencing, and many types of instant messaging like SMS and web chats.
Presentations are really important to your business, whether the objective is to motivate a sales team or reward excellence or simply to introduce or launch a new product or service. The chances are your company relies on digital communication on a day-to-day basis. Digital communication tools power both internal and external initiatives, from team collaboration to sales strategies.
Simply said, digital communication involves an organisation’s online communication efforts. Most organisations today use a wide range of online channels, from their website to mobile chat to blogs – to connect with current and prospective customers, employees, and other stakeholders.
They need digital marketing professionals who have a keen understanding of how to leverage this convergence of technology and messaging to their advantage. Digital communications professionals are responsible for everything from creating online brand assets to building an engaged social media audience.
If you are looking for a creative way to get noticed and stand out from the competition, custom videos are a great option that provides many benefits; whether as part of a presentation or as impact content on your website. Below are the top ten benefits, in no particular order, of using custom video.
- Quickly deliver your message
- Engage your website visitors
- Drive traffic to your website
- Be entertaining
- Give your company a personality
- Strengthen the bond with your visitors
- Increase your reach
- Stand out from your competition
- Encourage regular visits to your website
- Be remembered
Video, in any form, is an important part of content marketing. Customers like to engage with brands visually. Product and service videos are quick and easy for people to understand. Video footage can also help SEO efforts, especially when it is hosted offsite on video platforms such as YouTube, where it is also possible to add scripts as text.